The naming of your business could be one of the most important decisions you will make. A name’s originality and legal availability will create a real asset value of its own, as it becomes marketed and gains more and more market acceptance. The name you choose will become the focal point of all the benefits and features that relate to your product or business. Customers will be able to find and refer others to it in the future. Established products or businesses realize the value of customer good will. A well chosen name will provide an extra marketing advantage, that may mean the difference between failure and success. It is also important that the name be easy to type into a browser. This is especially true for word of mouth advertising which forces people to type in domain names into their browser that they might not be familiar with.