You invested much time, money and effort in building then promoting your website. However, if customers have a hard time remembering your exact web address, then these customers might end up in your competitors’ website. Therefore, a memorable and unique domain name is essential to lead your visitors towards your website. A memorable domain name will improve your web promotion chances resulting to more visibility for your company on the internet. The easier your domain name is to remember, the more people will talk about it. Word of mouth is still one of the most cost effective ways to boost site traffic.