When choosing domain name there are two major options: a brandable domain name without any special meaning or a keyword domain name containing keywords related to your business niche. Buying the correct name and type is important as it is going to be the identity of your website. Both options have pros and cons, the decision depends on your sector and what type of website you're planning to build. Some markets are best served by short and catchy brandable domain names, others by keyword domain names. Search engines like Yahoo and Google valued domain names that containing keywords more than brandable domain names in the past, but this is rapidly changing. A nice and memorable, brandable domain name can attract more interest than a keyword-rich, long name from buyers!